Forwards Electric was born from our passion for bikes. It’s the electric bike division of Forwards, our custom bike brand built on craftsmanship, performance and individuality.

At Forwards, we pride ourselves on creating beautiful, one-off custom bikes. Expanding into the electric bike market felt like a natural evolution, an opportunity to channel that same passion into offering a genuinely viable alternative to the car. To do that, we knew we had to partner with brands that reflected our values and delivered an exceptional riding experience.

After first experiencing Stromer bikes in Amsterdam several years ago, the seed was planted. We waited until the timing was right and every piece of the puzzle had fallen into place. Now, we’re incredibly excited to offer fully UK-registered Stromers as a true car replacement.

We also proudly offer bikes from Tern Bicycles, a brand renowned for innovative folding and cargo bikes designed for modern urban life. Practical, versatile and beautifully engineered, Tern bikes provide smart transport solutions for families, commuters and businesses alike, making everyday journeys simpler and more sustainable.

Our background in custom bike manufacturing, combined with experience in the motor racing industry, gives us a unique perspective in the market. We are committed to delivering an exceptional experience from your initial purchase through to comprehensive aftersales support, ensuring your ownership experience is as refined as the ride itself.